http://uk.businessinsider.com/oppen...ng-the-wrong-bet-on-galaxy-s6-hardware-2015-5
Zanimljiv tekst.
Samsung is "placing the wrong bet" on the hardware of its latest flagship phone, and now its smartphone business is imploding, according to a new research note from the investment bank Oppenheimer.
Over the past year, the South Korean company has seen a catastrophic collapse, with sales in China dropping by more than 50%.
When we look at Samsung’s flagship in 2015, the Galaxy S6 Edge, almost all of its differentiators fall back to hardware: a cutting-edge CPU, curved display, iPhone-like metal casing, front area fingerprint sensor, and camera with OIS.
At the same time, we see little improvement in Samsung's software user experience, and no value-added to existing Samsung users who are on prior generations of devices.
In short, there's no standout reason to buy a Samsung device specifically. Previously, it stood apart with a high-end, big-screen device that appealed to wealthy consumers. But now Apple has caught up, offering the iPhone 6 in equivalent sizes. Samsung has lost that edge.
Meanwhile, at the low end Samsung's lack of differentiation leaves it vulnerable to smartphone makers like Xiaomi, which can offer equivalent products for far lower prices. Android devices on average are cheaper than ever before, but Xiaomi's phones retail for even less than that average at $220 to $254.
Just a few years ago, Samsung was all but untouchable, providing a (seemingly) desirable high-end Android handset. But everything changed with the launch of the iPhone 6.