Eurogamer: Do you think there's a different approach to gameplay, too?
Oleg Yavorsky: Yes. There is. Our games have always been hardcore, which has always been a struggle with publishers. Big companies always want you to make your game as easy as possible, so that any really non-intellectual person can play it. They want all sorts of tutorials to guide the player through, and this is something we've always been very resistant to. In our market we're used to having cheap games. That means all our audience play a lot of games and hence they're really hardcore about them - they want really challenging games, and they don't need to be guided through with basic explanations like, "This is your gun; this is how you move."
But then, everything, even up to the colour spectrum and how bright your game is, can be an issue. It seems that to appeal to North America you need really flashy, bright games, and you can see that every eastern European game is very dark.
In the end, I guess this just comes down to our culture and history - we're just different people, and that's that.