🔥In 1984, Nike did something crazy.
👉They paid a $410,000 fine just to let Michael Jordan wear black sneakers on court.
👉Back then, the NBA had a strict rule saying that if a player wears a pair of basketball shoes, "they MUST be 51% white."
👉If this rule was broken, you'd have to pay a $5,000 fine per game.
👉Over a 82-game season, this adds up to $410,000 in penalties.
👉But Nike being Nike, they sent Jordan onto court wearing a pair of black and red sneakers - which INSTANTLY stood out, since everyone else's feet were white.
👉These shoes were the first edition of what we know today as the Air Jordan 1s.
👉So when people started talking about how "the NBA fined a guy for wearing some insanely good-looking shoes," Nike knew that their marketing masterclass was paying off.
👉All this drama and controversy made Jordans the talk of the town for a week or so, and it catapulted Nike's sales to crazy heights.
🔥By the end of the season, Mike Jordan became the NBA Rookie of the year.
👉And Nike sold over $126 MILLION of Jordan 1s.
🔥Cut to today, and Jordan 1s are still the first shoe you think of when you hear the word "Nike."
👉Last year, the entire Jordan brand did over $6.6 billion of sales, and that handsome growth has earned MJ over $1.5 billion in lifetime royalties.