- Učlanjen(a)
- 07.05.2002
- Poruke
- 10,949
- Poena
- 1,065
1. Launch to a few people, and create a real buzz
2. Grow in a controlled way by keeping a tight rein on how quickly invites are replenished - and entirely through word of mouth
3. Throttle down on the invites whenever the system was getting busy (several periods when invites became scarcer)
4. Keep extending the service offering (POP, forwarding etc.) while growing the userbase and fixing bugs, optimizing stuff - still "paid for" via word of mouth
5. Reach a userbase of several million without spending anything on marketing (speculation at the time was that the 2 million Gmail accounts level was passed sometime mid-late last year)
6. Bulk up the systems (servers, storage space etc.). If you dig around for some of the news reports on how Google manages its IT infrastructure, you'll see just how amazingly good they are at this.
7. Push the whole system past the "tipping point" and towards runaway growth to suck up market/mindshare very quickly.
8. Open the doors officially to all-comers with a massive userbase, acquired at zero marketing cost.
source: gmail forums.
2. Grow in a controlled way by keeping a tight rein on how quickly invites are replenished - and entirely through word of mouth
3. Throttle down on the invites whenever the system was getting busy (several periods when invites became scarcer)
4. Keep extending the service offering (POP, forwarding etc.) while growing the userbase and fixing bugs, optimizing stuff - still "paid for" via word of mouth
5. Reach a userbase of several million without spending anything on marketing (speculation at the time was that the 2 million Gmail accounts level was passed sometime mid-late last year)
6. Bulk up the systems (servers, storage space etc.). If you dig around for some of the news reports on how Google manages its IT infrastructure, you'll see just how amazingly good they are at this.
7. Push the whole system past the "tipping point" and towards runaway growth to suck up market/mindshare very quickly.
8. Open the doors officially to all-comers with a massive userbase, acquired at zero marketing cost.
source: gmail forums.
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