ASUS confirmed to us a $2000 price point for the RTX 4090 STRIX OC, which is a massive $400 increase over the NVIDIA Founders Edition baseline pricing for RTX 4090. We're not aware of any 4090 model that sells for below $1600. No doubt, you're getting an amazing graphics card that's built like a tank, with only the most premium components and additional features like one more HDMI, dual BIOS, case fan headers etc., but +$400? That's really harsh. While there's always people who are willing to spend top dollar for "the best", I feel like with GeForce 40xx, MSI is really in striking distance to the STRIX, and they offer a watercooled SKU now which has slightly better cooling performance and noise at similar performance as the STRIX, but costing $1750, which is a significant price difference. I feel like an $1800 price point would change the value proposition for the STRIX considerably, if we can even talk about "value" in this segment. ASUS does offer more RTX 4090 models though, such as the TUF for $1600 and TUF OC for $1800.