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par razmisljanja na temu novog Amazon Kindle-a... drugi deo je mnogo interesantniji: tamo gde se govori kako bi Amazon sa Kindleom i Silk browserom mogao da "out-Googling Google and out-Facebooking Facebook" 😉
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Editorial: How Amazon picked Android’s lock
...
"Android is significantly devalued as a consumer platform if you don’t have Google’s blessing to ship your product. You lose the suite of Google services that users are automatically expecting when they take your device out of the box, including Gmail, Maps and the official Android Market. It’s been said a thousand times before that a vibrant, easily-accessible ecosystem of third-party apps is central to a successful mobile product — and if you lose the Market, you lose that ecosystem.
Instead, they’ve picked the very lock that Google uses to control Android. By creating a legitimate Market alternative with over 10,000 apps (at last count) and the full backing of the Amazon juggernaut, Jeff Bezos no longer needs a thing from Google. And here’s the craziest part: on the strength of the entirety of the Amazon ecosystem — Kindle, Whispersync, and so on — the Kindle Fire will be the greatest and most popular Android-powered tablet ever created. By miles and miles and miles. And it’ll happen without Google’s blessing, without Andy Rubin’s blessing, without the Android Market.
Amazon now stands poised to take one of Google’s most critical assets — Android — and turn it against them. Praise for the Fire’s deeply-customized version of Android 2.3 has been nearly universal, and make no mistake, there’s no going back; this is Amazon’s operating system now, built atop a road-tested core that Google served up free of charge. As Nilay notes, the Fire is all about consuming media — it’s not a tablet designed for general computing — and as such, I don’t think that it competes head-to-head with any Honeycomb tablet on the market today. That said, it certainly sets the stage for Amazon to move deeper into mobile hardware in the coming years — and if I were Google, Apple, or Microsoft, I’d go ahead and assume that’s exactly what’s happening (in fact, the rumor mill already has other tablets in the pipeline). After all, it wasn’t long ago that we thought it was preposterous that a search engine might create a phone popular enough to take over the world; it’s no more preposterous to think that the world’s largest online retailer could do the same."
http://thisismynext.com/2011/09/28/editorial-amazon-android-google/
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"...And we have Amazon’s Silk browser. An interesting and controversial development. In a nutshell, when you send a browsing request from your Fire, it’s processed by Amazon’s Web Services cloud.
Why?
The official explanation is that Silk delivers a faster, nicer browsing experience. AWS will cache frequently requested pages for a faster response. Also, AWS can process the page and re-format it for your Fire, removing unnecessary content, making sure aspect ratios are correct, and so on. All very nice, if not entirely new: The pre-processing Opera Mini performs the same gratuities for mobile devices. (More in Matthew Baxter-Reynold’s analysis published by The Guardian.)
Amazon’s browser apparently does more than caching, speeding, and munging Web pages. For example, what happens to Google ads and services? Today, on my PC, Google knows it’s me using its services. Tomorrow, from a Fire, I assume they’ll get an AWS request without further user info. That’s the ‘‘threatening to Google” part mentioned above, Google could find itself providing free services without getting much of anything in return.
Conversely, Silk could give Amazon an immense amount of personal data to be mined for its own business purposes, that is selling physical and logical objects, “stuff” and content.
This is controversial and very much in the air. On his blog, Chris Espinosa (the #8 Apple employee and still working there) raises the prospect of Amazon out-Googling Google and out-Facebooking Facebook:"
...
http://www.mondaynote.com/2011/10/02/googles-interesting-week/ (od pola teksta na dole...)
-------------------
Editorial: How Amazon picked Android’s lock
...
"Android is significantly devalued as a consumer platform if you don’t have Google’s blessing to ship your product. You lose the suite of Google services that users are automatically expecting when they take your device out of the box, including Gmail, Maps and the official Android Market. It’s been said a thousand times before that a vibrant, easily-accessible ecosystem of third-party apps is central to a successful mobile product — and if you lose the Market, you lose that ecosystem.
Instead, they’ve picked the very lock that Google uses to control Android. By creating a legitimate Market alternative with over 10,000 apps (at last count) and the full backing of the Amazon juggernaut, Jeff Bezos no longer needs a thing from Google. And here’s the craziest part: on the strength of the entirety of the Amazon ecosystem — Kindle, Whispersync, and so on — the Kindle Fire will be the greatest and most popular Android-powered tablet ever created. By miles and miles and miles. And it’ll happen without Google’s blessing, without Andy Rubin’s blessing, without the Android Market.
Amazon now stands poised to take one of Google’s most critical assets — Android — and turn it against them. Praise for the Fire’s deeply-customized version of Android 2.3 has been nearly universal, and make no mistake, there’s no going back; this is Amazon’s operating system now, built atop a road-tested core that Google served up free of charge. As Nilay notes, the Fire is all about consuming media — it’s not a tablet designed for general computing — and as such, I don’t think that it competes head-to-head with any Honeycomb tablet on the market today. That said, it certainly sets the stage for Amazon to move deeper into mobile hardware in the coming years — and if I were Google, Apple, or Microsoft, I’d go ahead and assume that’s exactly what’s happening (in fact, the rumor mill already has other tablets in the pipeline). After all, it wasn’t long ago that we thought it was preposterous that a search engine might create a phone popular enough to take over the world; it’s no more preposterous to think that the world’s largest online retailer could do the same."
http://thisismynext.com/2011/09/28/editorial-amazon-android-google/
-------------------
"...And we have Amazon’s Silk browser. An interesting and controversial development. In a nutshell, when you send a browsing request from your Fire, it’s processed by Amazon’s Web Services cloud.
Why?
The official explanation is that Silk delivers a faster, nicer browsing experience. AWS will cache frequently requested pages for a faster response. Also, AWS can process the page and re-format it for your Fire, removing unnecessary content, making sure aspect ratios are correct, and so on. All very nice, if not entirely new: The pre-processing Opera Mini performs the same gratuities for mobile devices. (More in Matthew Baxter-Reynold’s analysis published by The Guardian.)
Amazon’s browser apparently does more than caching, speeding, and munging Web pages. For example, what happens to Google ads and services? Today, on my PC, Google knows it’s me using its services. Tomorrow, from a Fire, I assume they’ll get an AWS request without further user info. That’s the ‘‘threatening to Google” part mentioned above, Google could find itself providing free services without getting much of anything in return.
Conversely, Silk could give Amazon an immense amount of personal data to be mined for its own business purposes, that is selling physical and logical objects, “stuff” and content.
This is controversial and very much in the air. On his blog, Chris Espinosa (the #8 Apple employee and still working there) raises the prospect of Amazon out-Googling Google and out-Facebooking Facebook:"
...
http://www.mondaynote.com/2011/10/02/googles-interesting-week/ (od pola teksta na dole...)
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