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ASRock becomes the 3rd largest brand in motherboard industry

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Ace Rimmer

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Zanimljiva novost sa Digitimes sajta ;).

Statistika isporučenih ploča tokom 2010.
1. Asus 21,6 mil.
2. Gigabyte 18 mil.
3. ASRock 8 mil.
4. MSI 7 mil.

ASRock currently has about 75-80% of its motherboard shipments mid-range and high-end models with price points at around US$50. Despite the company selling motherboards with a rather cheap price, its gross margin was still able to maintain at above 18-19%. ASRock shipped about two million motherboards in the fourth quarter of 2010 and is expected to see flat or slight growth of 5% sequentially for the first quarter of 2011, according to market watchers.
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Sa official ASRock sjta:
ASRock Inc., established in 2002, target at entry to mainstream segment MB business, is an energetic company with the combination of technology and humanity. Devoting efforts to bring customers the innovative and reliable motherboards with the design concept of 3C, "Creative, Considerate, Cost-effective", ASRock has successfully established a well-known leading brand of the best price-performance motherboard in the industry. ASRock products' high recognition stems from company’s devotion to bring the most cost-performance products to users.

Besides creative features and solid products, ASRock engineers also pay special attention to EMI, thermal, acoustics and details to achieve complete customer satisfaction. In addition to price-performance, creative and considerate features, ASRock also pay special on the issue of eco-environmental protection with the released of ROHS products and energy saving functions to save the environment.

To succeed in this ultra-competitive industry, ASRock provides great products with speed-to-market, cost and service to customers.

Facing the constantly changing technologies of motherboard, ASRock will always keep the vision of the future and develop future-proof products upon our 3C design concept to our customers.

It is the commitment to our customers and products, like the spirit presented in our maxim:

"Motherboard, We Master It!"
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Svaka čast. IMHO, mislim da ne postoji čipset ili kombinacija čipseta s kojim oni nisu sposobni napraviti solidnu ploču ;).
 
Drago mi je da nisam jedini koga ova vest raduje, pogotovo zato sto najavljuju poskupljenja maticnih ploca. ASR je uvek nudio dobar c/p odnos
 
^ da,zaista dobre ploce,po relativno niskoj ceni
 
Ploče novih serija su zaista extra. Imao sam (imam) par komada i sve su zaista lepo radile uz zaista pristojan o/c.
Jedina, po meni, mana im je što u BIOSu nemaju PWM podešavanje FANa na kuleru (za 4pin Intel i AMD kulere) već se mora ručno zadavati broj obrtaja FANa...

+1 ASR !!!
 
neogeo je napisao(la):
Jedina, po meni, mana im je što u BIOSu nemaju PWM podešavanje FANa na kuleru (za 4pin Intel i AMD kulere) već se mora ručno zadavati broj obrtaja FANa...
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Pa ima 9 PWM levela (koji rade) i temperaturna kontrola.
Iz OC Tunera se može takođe podešavati, makar nikad nisam probao pa ne mogu reći kako to radi. Obično stavim samo na level 6 u BIOSu i grobna tišina :).
 
Ace Rimmer je napisao(la):
Pa ima 9 PWM levela (koji rade) i temperaturna kontrola.
Iz OC Tunera se može takođe podešavati, makar nikad nisam probao pa ne mogu reći kako to radi. Obično stavim samo na level 6 u BIOSu i grobna tišina :).
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‚
Ma, sve to stoji što kažeš.
Međutim meni odgovara potpuna PWM automatika a ne manuelno nemeštanje istog :(.

Razmišljao sam tvrdo da pazarim ASR P67 Pro3 i neki Sandy međutim shebaše me sa ovim K(aka) i non K(aka) modelima... Tako da ću sačekati Buldozer i AM3+ matične By ASR!!!
;)
 
Zar ASRock bese nije bio neki podbrand Asusa?
 
^^
Jeste.ASRock je jeftini brend ASUS-a.
 
Dakle, Asus - 29 miliona :)
 
Pa nije ni podbrend, niti je Asusov brend. ASrock je brend sam za sebe, Asus ga je kupio pa sad radi sa njima jeftine modele...
 
U svakom slučaju, čini se da imaju prilično veliku autonomiju ili se danas radi o 2 sasvim razdvojene kompanije. Ako su 2007. imali IPO, onda je bliže ovom drugom.
 
Sumnjam da imaju autonomiju imajuci u vidu da im je brend dosta nalik na Asusov. Svejedno, pohvalni su rezultati i pohvalno je sto jedna kompanija koja pravi takve proizvode ima prodju.
 
Pa neznam, ali zašto bi pravili konkurenciju jeftinom Asusu (koji je kvalitativno i ispod razine Asrocka kad se gleda proizvod iste cijene)?
Do pred kojih 5 godina u ASRoock BIOSu praktički nisi imao opcije za dizanje voltaže procesora ili podešavanje latencija memorije (osim možda primarnih). Danas se doslovno pogubiš u opcijama. Na sve mid-range ploče su stavili aluminijske kondenzatore, a nije se štedjelo i na hladnjacima za MOSFETe i čipsete. To je recimo stavka na kojoj MSI/GA/Asus vole ušparat koji cent.
 
Ace Rimmer je napisao(la):
Pa neznam, ali zašto bi pravili konkurenciju jeftinom Asusu (koji je kvalitativno i ispod razine Asrocka kad se gleda proizvod iste cijene)?
Do pred kojih 5 godina u ASRoock BIOSu praktički nisi imao opcije za dizanje voltaže procesora ili podešavanje latencija memorije (osim možda primarnih). Danas se doslovno pogubiš u opcijama. Na sve mid-range ploče su stavili aluminijske kondenzatore, a nije se štedjelo i na hladnjacima za MOSFETe i čipsete. To je recimo stavka na kojoj MSI/GA/Asus vole ušparat koji cent.
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Zbog MOSFET hladnjaka sam batalio MSI brend!!!
ASR lepo turi ladnjak i sve bude extra za manje pare od pomenutih...
 
Informativno, Asus != Asrock, iako neke veze postoje.

Naime, ASRock pripada Pegatron grupi koja je zasebni entitet i više nije u vlasništvu Asusa.
Iz 2009.:
Asustek has informed the Taiwanese Stock Exchange that it will completely spin off its motherboard and graphics card subsidiary, Pegatron, in July 2010. The split is driven by the parent company's desire to continue its competition against the likes of HP and Dell under the ASUS brandname, while still collecting ODM and motherboard orders from those same companies for its manufacturing business. For its part, the newly self-governing Pegatron will be expected to advance the ASRock brand up from its current entry-level position and into the mainstream. We don't know how well that's going to go down, but at least the mobo market will be primed to embrace a new name after the heartbreak of losing old stalwarts like Abit and now ASUS.
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Dakle, Pegatron se izdvojio. Asus drži oko 25% ackija, ostatak je prikupljen preko IPOa na Tajvanskoj burzi. Plan je da Asus debelo uđe na OEM tržište i ganja HP i Dell. U prelaznom razdoblju će Asus smanjivati narudžbe od Pegatrona, te će se više orjentirati na druge subcontractore, primarno kineski FIC.

E sad, zašto su se iz Asus-a izdvojili Pegatron i Unihan? Možda je ovo odgovor:
It looks like Dell got what they wanted when the company requested that ASUS splits its OEM and Retail business, when ASUS-branded products started to attack the markets that used to belong to the big three: IBM, HP and Dell. ASUS complied, separated the OEM business into PEGATRON business unit - initiating a war for power between two founders of the original company: Johnny Shih and Tung Tsu Hsien.
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http://www.brightsideofnews.com/news/2009/8/28/asus-wars-asustek-vs-pegatron-continues.aspx

Pegatron će dalje jačati ASRock brand:
Pegatron Technology is expected to use its motherboard brand name ASRock to compete against first-tier motherboard makers and vendors including Asustek Computer after the company is spun off in July 2010, according to sources from motherboard makers.

ASRock was originally established to mainly target the entry-level motherboard market, a segment that Asustek does not cover, to allow the company to have fully coverage of the motherboard market, but after the spin-off, Pegatron is expected to use ASRock to fully advance into the mid-range and even high-end motherboard brand markets, the sources noted.

As ASRock is expected to ship seven million own-brand motherboards in 2009, the company will be capable of competing against Micro-Star International (MSI) and Elitegroup Computer Systems (ECS) for the spot of third-largest global branded motherboard vendor.

Meanwhile, Asustek also plans to reduce its motherboard outsourcing proportion to Pegatron from originally 50% to only 30% of Asustek's total shipments and will mainly shift the orders to First International Computer's (FIC's) motherboard-making subsidiary in China.

In addition to motherboards, Pegatron also plans to use the brand to promote its desktops and notebooks, and gradually expand into global markets.

ASRock has already launched several netbooks and nettops as well as a 13.3-inch low-price ultra-thin notebook in Europe and several emerging markets with Pegatron's support, which indicates that ASRock will also be capable of launching products such as smartbooks, e-book readers, handheld devices and LCD TVs in the future, the sources noted.
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http://www.digitimes.com/news/a20091214PD206.html
 
Pa sta je recimo ova ploca ASROCK 890GX Extreme4 jeftinija od asus pandama Asus M4A89GTDPRO/USB 3.0 ako je to niza klasa proizvoda od asus brendiranja ?
 
Pa zato sto ce prosecni Srba da kupi Asus pre nego ASrock, ovako su popunili onu rupu koju entuzijasti sa ogranicenim budzetom umeju da cene i budu zadovoljni sa tim kvalitetom.
 
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