pro and cons:
https://www.trustedreviews.com/news/oled-vs-qled-3530313
OLED advantages
1) Peerless black-level performance
Since every pixel in an OLED TV can make its own light, it’s possible to have a perfectly black pixel sitting right alongside a maximum-brightness white pixel.
It doesn’t take a leap of imagination to figure out that this individual pixel-level light control has the potential to deliver much more contrast and image light uniformity than any current LED solution.
This really comes into its own with today’s HDR sources, as it means HDR’s brighter image highlights can be delivered without compromising any dark areas that might be around them. There’s none of the general greying over of dark elements, or distracting light blooming or striping around bright elements, you get with LED TVs (depending on the type of backlighting they use).
2) Beautiful contrast
Being able to put deep black and bright white pixels beside each other without any compromise between the two has a stunning effect on a picture’s contrast. Torches flickering in a dark window, the moon in a night sky, stars in space, spotlights in dark buildings – all such picture elements enjoy a level of intensity on OLED screens that you just don’t get on any other current screen technology.
So pronounced can the difference in brightness be between the darkest and brightest parts of an OLED screen’s images, in fact, that very extreme contrast content can actually momentarily make OLED appear brighter than QLED.
3) Enhanced shadow detail
Being able to control the light level of every pixel potentially enables OLED TVs to reveal subtle shades and details in the darkest corners of pictures that can get ‘crushed’ out of QLED pictures.
This doesn’t always work out as you’d expect. Certainly many OLED TVs need quite carefully setting up to avoid crushing subtle detailing themselves. But the principle is sound, and borne out in our head-to-head comparisons of real-world TVs later.
4) Superior viewing angles
Since OLED TVs use self-emissive pixels, their pictures can be viewed from a much wider angle than those of QLED TVs before they start losing any significant colour and contrast.
This is clearly a big deal if your viewing room requires anyone to sit off down near the sides of the screen.
5) Unlocks the dark end of what HDR can do
While some refer to the introduction of HDR as creating a brightness race where TVs are concerned, the reality is that HDR is as much about the dark end of the light spectrum as the bright end. So while QLED can certainly put on a light show with HDR’s bright stuff, OLED is better equipped to unlock all that extended dark scene detail HDR can carry.
QLED advantages
1) Really bright
For decades, brightness wasn’t really a big deal in the TV world. The old ‘Rec. 709’ video standard just didn’t put much store in it. The arrival of HDR video, though, has suddenly put brightness on the TV map.
QLED TVs can run far more brightly than current OLED TVs. For instance, the 65-inch Samsung Q9FN can pump out a peak measured light output (on a white HDR window filling 10% of the screen) of 2400 nits.
The recently tested Hisense 75U9A Quantum Dot TV, meanwhile, punched in at 2700 nits with the same test signal. OLED TVs, by comparison, have yet to break the 1000-nit barrier.
2) More colour volume
Colour volume is the name given to measurements of colour at varying levels of brightness. So it kind of goes without saying that since QLED TVs can hit much higher brightness levels than OLED ones, they deliver measurably more of the sorts of colour volumes we see in the real world.
3) More lifelike HDR content
HDR video is currently defined as being capable of hitting peak brightness outputs of 10,000 nits. Most HDR content to date is mastered to peaks of 1000-4000 nits (or less). But this still provides plenty of breathing room for the brightness of QLED TVs to deliver much more of the sort of impact – at least during bright scenes – that HDR is designed to reproduce.
As well as delivering a bigger picture quality ‘jump’ from standard dynamic range to HDR during bright scenes, this extra brightness means that QLED screens can make HDR pictures look more lifelike. After all, one of the points of HDR is to enable screens to reproduce more of the light levels our eyes witness in the real world every day.
4) Immune to screen burn
Since QLED TVs don’t use organic elements, they are essentially immune to screen burn/image retention, whereby prolonged exposure to a particularly bright static image element – a channel logo, say, or part of a game HUD – can eventually leave a permanent shadow of that image element behind.
OLED TVs have improved greatly in this respect in recent years, and you can mitigate the risks of screen burn by taking care how you use an OLED screen – especially in the first 100 hours of its life. But this still isn’t as good as being immune to the issue like QLED screens are.
5) Easier/cheaper to manufacture
OLED TVs are notoriously difficult to make, meaning that panel yields were until recently low. This has tended to result in prices that have remained stubbornly high. QLED technology, by comparison, can be relatively straightforward to manufacture, costing only a small premium over standard LED TVs.
It should be stressed, though, that chief OLED manufacturer LG has started to make great strides with OLED production efficiencies lately – and OLED prices have finally started to shift significantly downwards as a result. Also, advanced QLED approaches, such as the metal-clad QDs in Samsung’s QLED TVs, can actually be quite expensive to produce.