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Nažalost, ovo verovatno neće potrajati , pre će biti da tržištu treba neko vreme da reaguje...
EA Suffers a $310 million loss, a tanking share price, and lays off 600 in the second quarter
Electronic Arts announced in a press release it has suffered a net loss of $310 million for the fiscal second quarter resulting in a diluted loss per share of $0.97. The losses occurred despite net revenue of $894 million which is an increase of $254 million when compared to the previous year. In response to the negative financial news, Electronic Arts shares fell 17.1 % on Friday falling to $22.99.
John Riccitiello, Chief Executive Officer of EA talked about his view of the current video game industry stating, “Considering the slow down at retail we’ve seen in October, we are cautious in the short term.” He also said, “Longer term, we are very bullish on the game sector overall and on EA in particular. The industry is growing double-digits on the strength of three new game consoles and increases in the number of homes with broadband internet connections. EA is well positioned to benefit from these technology drivers due to the strength of our creative studios and our broad collection of game properties--from The Sims, to Spore and Madden NFL, to Warhammer Online.”
In response to its financial struggles Electronic Arts has decided to implement a “Cost Reduction Plan” by axing 6% of its work force, which amounts to about 600 jobs. The Company estimates its cost reduction plan will result in annual pre-tax cost savings of approximately $50 million.
Electronic Arts struggles have come in spite of several successes, Spore has sold 2 million copies in 3 weeks despite the negative controversy over the implementation of its SecuRom DRM. Warhammer Online: Age of Reckoning has sold 1.2 million and amassed 800,000 registered subscribers. Madden NFL 09 sold 4.5 million copies and was the number one title across all platforms in the quarter based on NPD data.
Nažalost, ovo verovatno neće potrajati , pre će biti da tržištu treba neko vreme da reaguje...
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